Raccoon 2 SE Origins: Why We Named Our Robot Mower Raccoon

Nathan L. - 2025/12/03

When we were brainstorming names, we wanted something that reflected the personality and capabilities of our robot mower, that's also part of the animal kingdom. Often misunderstood, raccoons carry some negative connotations. But if you look closer, you'll see a bit more. Raccoons are clever, resourceful and adaptable animals, and these are the same qualities we built into the Raccoon 2 SE.

But the name is more than just a metaphor for capability. At RoboUP, we believe in respecting all life and nature, highlighting that even animals that are often overlooked or underestimated, also have value. As a new brand with a completely new product, we wanted the name to invite our audience to look closer, appreciate its capabilities, and embrace a sense of curiosity, patience, and inclusivity.

Raccoons are curious and intelligent creatures, playing a vital role in ecosystems by dispersing seeds, controlling pests, and cleaning up organic debris, acting as natural clean-up crews. These traits mirror what we built into our mower, a device that learns, navigates obstacles, and adapts to different lawns without constant supervision. By naming our robot mower 'Raccoon', we wanted to embrace this duality, an animal often underestimated, yet capable of remarkable things.

It's all about inclusivity and respecting every form of life. By being mindful of all creatures, big or small, we can create a world where nature and technology thrive together in harmony. We encourage everyone to focus on the good in all beings, celebrating their value and contributions instead of dwelling on misconceptions or flaws.

Our Story, Mission & Values

Our mission at RoboUP is rooted in optimism, thoughtfulness, and empathy. Our robot mowers are designed not just to mow lawns, but to coexist harmoniously with nature. Like raccoons, which quietly scavenge and navigate under cover of night, our mower works quietly and respectfully, avoiding damage to flowers, paths, and the delicate ecosystem of your garden. By naming our product ‘Raccoon’, we celebrate biodiversity and our commitment to sustainability, a garden where technology and nature thrive together.

Misconceptions and Why They Matter

Raccoons are sometimes seen as scavengers, especially in urban areas, so some may wonder why we chose the name.

Natural Behavior & Ecological Function

Raccoons scavenge naturally, but this behavior plays an important role in ecosystems. They clean up waste, control rodent populations, and help maintain ecological balance. Without them, pest control could become more difficult.

Not a Nuisance but a Symbol

While some view raccoons as pests, some see them as symbols of intelligence, resourcefulness, and care. Just as raccoons blend smoothly into their habitats, our mower is designed to fit into your garden life efficiently, quietly, and respectfully.

Myths

In many regions, raccoons are rare or absent, which can lead to misconceptions. By using the name, we invite people to look closer, rethink assumptions, and appreciate these clever animals.

Coexistence Not Conflict

Raccoons are wild, curious, and persistent, but they are also intelligent and capable of living in harmony with humans. By embracing raccoons, we embrace a philosophy of coexistence and respect for nature, just as our mower works harmoniously within your garden.

RoboUP's Philosophy on Nature & Respecting All Life

Raccoons inspire us to observe, adapt, and respect life. They remind us that even misunderstood creatures play vital roles in their ecosystems. By naming our mower after them, we celebrate intelligence, adaptability, and harmony, the very traits we embedded into the Raccoon 2 SE.

The Raccoon 2 SE isn't just a mower, it's a philosophy in action. It works intelligently and quietly, respects your garden, and embodies values we hold dear: curiosity, resourcefulness, and sustainability. Just as raccoons are valued members of their ecosystems, our mower is a thoughtful companion for your garden, keeping it healthy, beautiful, and balanced.

Learn more about the Raccoon 2 SE here for a full breakdown on why the Raccoon is accessible to everyone.

Get Your Raccoon 2 SE This Black Friday

Discover why this Black Friday is the perfect time to bring one home! Our exclusive Black Friday Secret Bundle is available only on Kickstarter for a limited time. You can get the Raccoon 2 SE robot mower, complete with the Official RoboUP Garage and 2 sets of blades (18 blades in total), at 47% off for just $416.

Only 200 bundles are available, and shipping is hassle-free for backers in the USA, UK, and European Union. Don’t miss your chance to bring intelligence, efficiency, and harmony into your garden at the best price of the year.

Secure your Black Friday Raccoon 2 SE on Kickstarter today!

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